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Paid Performance · Meta Ads
MetaTool we use

Meta Ads Agency — Campaigns that drive revenue, not just clicks.

Facebook Ads, Instagram Ads, TikTok Ads — we structure, launch, and optimize your campaigns to maximize ROAS. Every euro invested is tracked, every decision is data-driven.

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Dedicated contact
Access to your accounts
MetaCampaignsIllustrative example
ProspectingActive
RetargetingActive
Creative testIn test

Diagram only. Not a client result.

Brussels · Belgium

A Meta Ads team based in Brussels.

Wescalab is based in Brussels and works with SMEs, ecommerce brands and startups across Brussels, Wallonia and Flanders. Campaigns are built for the Belgian market — languages, locations, seasonality — and we widen internationally only once the local signal is readable.

The problem

Why your Meta campaigns aren't performing.

Most businesses burn their ad budget without knowing it. Here are the 3 most common mistakes.

01
Chaotic account structure
Campaigns piled up without logic, overlapping audiences, diluted budget. Your Business Manager looks like a battlefield — and the algorithm doesn't know what to optimize.
02
Creatives that don't convert
Beautiful images aren't enough. Without a clear marketing angle, compelling hook and optimized CTA, your ads generate likes, not sales.
03
No reliable tracking
Misconfigured Pixel, missing conversion events, unclear attribution. You don't know what's driving your sales — and you can't optimize what you can't measure.
Our approach

How we structure your campaigns to maximize ROAS.

01Week 1
Audit & Tracking
Complete audit of your Meta account, Pixel, Conversion API. We identify budget leaks, dead audiences, and untapped opportunities.
02Week 2
Structure & Strategy
ROAS-first campaign architecture: prospection/retargeting split, lookalike audiences, optimal CBO/ABO structure, funnel-based budget allocation.
03Weeks 3-4
Creatives & Launch
Production of high-performing creatives (statics, videos, UGC). Progressive launch with A/B tests on angles, audiences, and placements.
04Month 2+
Continuous optimization
Scale winners, kill losers. Weekly tests on creatives, audiences and bids. We keep what deserves the budget. We don't promise the return climbs on its own.
What's included

Everything you need for profitable campaigns.

Complete account structure
Campaign architecture optimized for ROAS with prospection/retargeting split.
Pixel & Conversion API
Pixel and Conversions API setup, then a check that the events we read are actually yours.
Custom audiences
Lookalike, retargeting, interests — refined targeting to reach your ideal buyers.
Creative production
Static visuals, carousels, UGC videos included. You approve, we produce.
Continuous A/B tests
Weekly tests on angles, visuals, audiences, and placements.
Live dashboard
Real-time KPIs: ROAS, CPA, CPM, conversions. Zero opaque reports.
Weekly reporting
Detailed analysis + recommendations every week.
Monthly strategy call
Alignment on goals, results, and roadmap.
What we measure

Indicators we track.

The account indicators, read with you every week. The goals are set at the start.

ROAS
Return on ad spend
CPA
Cost per acquisition
CPM
Cost per thousand
CPL
Cost per lead
FAQ

Frequently asked questions.

What's the minimum budget to start with Meta Ads?
We recommend at least €1,500/month in ad spend to gather enough optimization data. Our management fee starts at €1,200/month.
How long before I see results?
We don't promise a date for hitting a ROAS target. The first data is readable once there is volume. Audiences, creatives and bids are tuned to the goal you set, not to a number published in advance.
Do you also manage Instagram and TikTok?
Yes. Meta Ads natively covers Facebook and Instagram. We also manage TikTok Ads for brands whose audience is active there, with the same data-driven approach.
Who creates the ad visuals and videos?
We produce creatives (statics, carousels, UGC videos) in-house. You approve before publication. Creative budget is included in our fee.
How do I track performance?
You get access to a live shared dashboard with real-time KPIs: ROAS, CPA, CPM, conversion rate. Weekly detailed reporting + monthly strategy call.
Is there a minimum commitment?
Three months are recommended so the account can be calibrated. No annual lock-in. Cancellation with 30 days' notice.
Related services

Move to the next lever.

Meta creates demand among people who are not searching for you yet. A Google Ads agency in Belgium catches those who already type the offer. TikTok Ads opens another format. Growth marketing and automation keep leads from going cold, including a La Growth Machine consultant in Belgium when B2B prospecting is in scope.

Google Ads agency in BelgiumCapture demand on Search, Shopping and YouTube.TikTok Ads agency in BelgiumNative video ads for audiences search does not reach.Growth marketing and automationConnect the website, CRO, email and acquisition.La Growth Machine consultant in BelgiumLinkedIn and email prospecting, wired into the CRM.B2B lead generation agency in BrusselsLinkedIn and email outbound for SMEs, scale-ups and agencies.

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