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Paid Performance · Google Ads
Google AdsTool we use

Google Ads Agency — Capture demand the moment it exists.

Search, Shopping, Display, YouTube, Performance Max — we position you in front of prospects actively searching for your products or services. No budget wasted on browsers. Only buyers.

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Search, Shopping, YouTube
Dedicated contact
Weekly reporting
Google AdsAccount structureIllustrative example
Brand querySearch
Product querySearch
Product listingShopping

Diagram only. Not a client result.

Brussels · Belgium

Google Ads, run from Brussels, for all of Belgium.

Search and Shopping are often decided city by city. From Brussels we run Google Ads for SMEs, ecommerce brands and startups in Brussels, Wallonia and Flanders: queries, languages and locations matched to their market.

The problem

Why your Google Ads campaigns burn your budget.

Google Ads is the most powerful acquisition channel — but also the most technical. Three mistakes are costing you.

01
Keywords too broad
You pay for queries that will never buy. Without a tight negative-keyword list and intent-based segmentation, a large share of spend lands in the wrong place.
02
Low Quality Score
Unoptimized landing pages, generic ads, incoherent ad group structure. Your Quality Score drops — and your CPC explodes.
03
No bidding strategy
Manual bidding or misconfigured Smart Bidding. Without a clear CPA/ROAS target, Google's algorithm can't optimize for you.
Our approach

A Google Ads acquisition machine that's predictable and scalable.

01Week 1
Audit & Keyword Research
Analysis of your existing account, purchase-intent keyword research, competitive analysis. We identify quick wins and high-ROI keywords.
02Week 2
Structure & Landing Pages
Optimal SKAG/thematic architecture, persuasive ad copy with extensions, landing page optimization for Quality Score.
03Weeks 3-4
Launch & Testing
Progressive deployment by campaign. A/B tests on ads, audiences, and bids. Daily adjustments based on data.
04Month 2+
Smart scaling
Expansion to new keywords, Shopping/YouTube/PMax activation if relevant. CPA decreases, volume increases.
What's included

Everything you need to dominate Google.

Advanced keyword research
Semantic analysis by purchase intent. Exhaustive negative keyword list.
Optimal account structure
Architecture by theme, match type, and funnel level.
Ad copywriting
Persuasive copy with extensions (sitelinks, callouts, price).
Tracking & Attribution
Google Tag Manager, offline conversions, data-driven attribution model.
Bid optimization
Smart Bidding calibrated on your CPA/ROAS target.
Landing page optimization
UX/CRO recommendations to maximize conversion rate.
Live dashboard
CPC, CPA, ROAS, Quality Score in real-time.
Shopping & Performance Max
E-commerce campaign setup and optimization if applicable.
What we measure

Indicators we track.

The account indicators, read with you every week. The goals are set at the start.

ROAS
Return on ad spend
CPA
Cost per acquisition
CPC
Cost per click
QS
Quality Score
FAQ

Frequently asked questions.

What's the minimum budget for Google Ads?
We recommend at least €2,000/month in ad spend. Search is more expensive per click than Meta, but purchase intent is much higher — ROI is often superior.
Google Ads or Meta Ads — which should I choose?
Both are complementary. Google Ads captures existing demand (people already searching for your service). A Meta Ads agency in Brussels creates demand among people who do not know you yet. Ideally, combine both.
Do you also manage YouTube Ads and Display?
Yes. We manage Search, Shopping, Display, YouTube and Performance Max. Budget allocation depends on your industry and goals.
How long to become profitable?
We don't promise a date for profitability. The first Search data is readable once there is volume, and the CPA or ROAS target is set with you. Quality Score, bids and extensions are worked over time.
How does your reporting work?
Live dashboard with CPC, CPA, conversion rate and ROAS in real-time. Weekly detailed reporting + monthly strategy call.
Is there a minimum commitment?
3 months recommended. No annual commitment. Cancellation with 30 days notice.
Related services

Move to the next lever.

Google Ads captures demand that already exists. A Meta Ads agency in Brussels or a TikTok Ads agency creates demand that search never sees. An SEO agency in Brussels holds visibility between flights. Growth marketing connects the site and email — and a La Growth Machine consultant in Belgium runs outbound when prospecting is part of the system.

Meta Ads agency in BrusselsCreate demand on Facebook and Instagram.SEO agency in BrusselsHold organic visibility when ad spend moves.Growth marketing and automationConnect the website, CRO, email and acquisition.La Growth Machine consultant in BelgiumLinkedIn and email prospecting, wired into the CRM.B2B lead generation agency in BrusselsLinkedIn and email outbound for SMEs, scale-ups and agencies.

Ready to dominate Google Ads?

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